Est. 1960  ·  Dates since 2010  ·  Jordan Valley

Grown where
no others can.

A Jordan Valley Medjool producer since 2010, now ready to partner with international distributors.

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01 · Who we are

Six decades of farming. Sixteen years in dates.

From a Jordan Valley family farm to a producing Medjool brand, built deliberately, expanding now.

1960s

Farming begins

The Alnatour family enters agriculture in the Jordan Valley.

2010

Dates launched

Dedicated Medjool date palm cultivation begins at the family farm.

2015+

Export established

First international shipments to the UAE, Lebanon, Turkey, Qatar, Canada and North Africa.

2026

Brand launch

Formal export brand. Wholesale ready. 300 tons annual capacity.

02 · The opportunity

A $32.7B market, quietly growing every year.

$32.7B
Global dates market, 2025

Growing to $55.6B by 2034, a 6.1% annual climb.

10M+
Tons consumed globally

Imports up 17% and exports up 21% in 2024 alone.

25%
Of world date trade is Medjool

The fastest moving premium variety in supermarkets.

I

Europe

  • UK, France, Germany, Netherlands, steady double digit growth.
  • Demands EUR-1, GlobalGAP and MRL. Organic certification welcomed.
  • Pays a 30 to 60% premium for Medjool over bulk dates.
II

Asia

  • India imports 150,000+ tons annually, Medjool growing fast.
  • China, Indonesia and Malaysia, Muslim market plus health trend.
  • Japan and Korea, small volume, highest price per kg globally.
III

North America

  • 37% of all global date imports go to the US.
  • Medjool dominates, over 40% of the premium date shelf.
  • Strong appetite for story driven, origin specific brands.
03 · Why Medjool

Not every date is a Medjool.

It is the variety buyers pay a premium for, the one with the recognizable story, the caramel chew, and the shelf life that holds up across a container ship.

Buyers do not just want dates. They want the date that sells itself on the shelf.

04 · Why Jordan Valley

−400m below sea level.

The only place on Earth that grows Medjool this way.

01

Lowest agricultural land on Earth

Higher air pressure and oxygen density, denser, plumper fruit.

02

Dead Sea microclimate

Filtered sunlight, warm nights, near zero rainfall during ripening.

03

Semi clay alluvial soils

Mineral profile unique to the Jordan River bed, it tastes different.

04

Hand pollinated, hand picked

Every tree tended individually, no mechanical handling.

05 · Jordan's position

A serious origin, and room at the top.

14%

Of global Medjool production

65%

Of output exported, top in region

55

Countries buying Jordanian dates

Projected growth in 7 to 8 years

OriginGlobal shareNotes
Morocco~50%Origin of the variety. High volume, uneven quality, aging farms.
Jordan~14%Fastest growing, premium terroir, full market access worldwide.
USA (California)<5%Boutique domestic supply. High cost, limited export.
Egypt<3%Large general date producer. Medjool plantings new and small.

Global buyers are actively seeking a reliable premium Medjool origin beyond Morocco. Jordan is it.

06 · Our size grades

Five grades, one standard.

Sorted automatically by weight to international industry standards. Every box ships consistent.

GradeWeightTypical use
SmallUnder 15 gIngredients, baking, date paste.
Medium15 to 17 gEveryday retail, mixed trays.
Large17 to 20 gPremium retail, family packs.
Jumbo20 to 24 gGift boxes, specialty stores.
Super JumboOver 24 gLuxury gifting, export premium.
07 · Our operation

Working farms. Real volume.

Alnatour Farm is not a broker. We own and operate producing Medjool farms in the Jordan Valley, with sixteen years of cultivation and an active export history.

Farm location
Deir Alla

Central Jordan Valley · −400m

Farm size
200 dunums

Active producing acreage

Producing palms
3,500

Mature, fruit bearing trees

Annual capacity
300 tons

Consistent yield, scalable

Cold storage
On site

Year round controlled supply

Packing house
On site

Full quality control in house

08 · Where we ship

Three continents. Trusted partnerships.

Active export relationships across the Middle East, North Africa and North America, with growing demand from Europe and Asia.

I

Middle East

  • UAE
  • Lebanon
  • Qatar
  • Turkey

Established channels, repeat orders

II

North Africa

  • Morocco
  • Tunisia
  • Algeria

Active shipments, regional demand

III

North America

  • Canada

Beachhead market, ready to scale

IV

Target 2026

  • UK
  • France
  • Germany
  • USA

Active outreach, capacity reserved

09 · The brand

A story wholesalers can sell.

Bulk Medjool moves on price. Branded Medjool moves on story. Alnatour is built for the second shelf.

Origin

Every box names the specific farm and harvest week. Real family, real decades, real soil.

Quality

Tight size and moisture tolerances. Automated weight sorting into the five standard grades.

Presentation

SKUs at 250g, 500g, 1kg and 5kg bulk. Branded, co branded or private label options.

10 · How we work together

Built for long term wholesale relationships.

01

Sample dispatch

We ship sample cartons across all five size grades so you can evaluate taste, texture and packaging before any commitment.

02

Volume commitment

Annual tonnage agreed in 20ft FCL containers. Allocation secured from our harvest before general market release.

03

Documentation

Phytosanitary, EUR-1, Arab League COO, MRL analysis, non GMO and origin documents, handled per destination.

04

Scheduled delivery

Shipped from port in monthly or quarterly waves per your inventory schedule. Cold storage enables year round supply.

A note on pricing. Pricing is set per shipment based on harvest season and order volume. Larger commitments and earlier bookings receive preferred rates. Quotations issued upon request.

Next step

Taste the Jordan Valley.

Request sample cartons, a farm visit, or a 30 minute call with the Alnatour export team.

Export Director
Hassan Alnatour
Location
Jordan Valley, Hashemite Kingdom of Jordan